The last couple months at Wieden+Kennedy I've been working on The Sims 3 ad campaign for it’s June 2nd Release. We began releasing the OOH (Out Of Home) a few weeks ago and it has been popping up all over the country on a little over 30 billboards/walls of various shapes and sizes.
The OOH is running in New York, Los Angeles, San Francisco, Minneapolis, Bentonville, and Chicago. The two pictured here are located in New York (by Times Square) and LA.
I just got done releasing the print for magazine ads to Europe on Friday, so we should be seeing those appear in the upcoming weeks. The print elaborates on the OOH teaser, and will bring a new visual level to the campaign.
The team that made it happen:
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Creative Director: Aaron Allen, Jed Alger
Art Director: Ben Carter
Copy Writer: Matthew Carrey
Studio Artist: Malia Killings
Studio Manager: Maya Roberts
Print Manager: Jason Schwartz
Account Executive: Katie Nance
Print Producer: Kay Zerr
Art Buying: Mia Chong-Hanssen
Design: Malia Killings
Color: Greg Radich, Mark Lundgren
3D Modeling: Greg Radich, Mark Lundgren
