It has taken me too long to post this since this work occurred back in May, but alas, here it is. Back in May EA had a community day for their new video game called Dante's Inferno. They invited 11 different influential people from 9 different websites to visit EA and become familiar with the game. We wanted to make their trip worth while, and so we gave them some goodies.
By the end of the event, they had their own personalized ID Badge, T-Shirt, copy of Dante's Inferno book decorated to correspond to one of the levels of Hell, Airport chauffeur card, Itinerary, Non-disclosure agreement (NDA), and a bookmark.
I was lucky enough to get put on this project from square one, so I got to design a lot of the elements that came out of it. I created the badges, chauffeur cards, itinerary, and NDA, while a small team worked on the books.
Below is one of the chauffeur signs. There was one trip from the airport that included 4 people at once, so I attached their signs together with s-hooks.
Each person got a level of hell assigned to them. Their level appeared on their badges, and corresponded to the book they received. Each badge had it's own etching from the book on the front, and a image on the back pertaining to their level of hell in the game. Badges were also made for EA and W+K people involved in the event. The badges were color coded to help eliminate confusion of who's who.
Wieden+Kennedy Badge
EA Badge
Front of Heresy badge
Front of Lust badge
Back of Lust badge
In keeping with the "old" theme throughout, we decided to make the paperwork integrated in the overall experience. These documents were stained with coffee and creased while wet to make them appear more distressed. Below is the NDA (Non-disclosure Agreement). They received this rolled up like a scroll, bound in leather.
I designed the itinerary small enough to fit in the pocket of their badge. And it dawned the "D" for Dante seal.
Overall this was a really fun project. I most of the work above over the course of a week, while the books were being made.
The event was a success! The guests enjoyed their goodies and many of them went home to write about their experience on their own sites. The game has yet to be released, but keep your eyes and ears open! You'll begin to hear more and more about it in the coming months.
